(Deepshikha Gautam, Intern Journalist) After the ban of TikTok, the company’s CEO Kevin Mayer penned down a message to its employees. Tiktok is one of the 59 Chinese apps which has been banned by the Indian government.
Kevin Mayer’s message is: “At Tiktok, our efforts are guided by our commitment to democratizing the internet. To a large extent, we believe we have been successful in this effort. Our platform has encountered an unfortunate challenge in India. However, we stay resolved and committed to our mission, and are working with stakeholders to address their concerns. Tiktok continues to comply with all data privacy and security requirements under Indian law and places the highest importance on user privacy and integrity. Since 2018, we have worked hard to ensure that over 200 million users in India are able to express their joy and creativity, celebrate self-expression, and share the experience with a growing global community.
Tiktok has enabled hundreds of millions of users to enjoy the creative work of artists, storytellers, educators, and performers from across the country who have forged new avenues of livelihood improvement. While sharing their skills and talents on a global stage, these performers, artists, and entertainers have received opportunities for brand promotions and associations that were once considered the exclusive domain of film stars and sports celebrities. Today, It is a staple and reality for TikTok users even in remote cities, towns, and villages across the country. Empowered individual creators have become the most sought after for digital marketing campaigns. Small and medium enterprises and entrepreneurs have been able to realize their growth ambitions and dreams by reaching out to thousands of costumers and consumers on a daily basis, through the platform.
We have been heartened and encouraged by your love and support for our platform, and promise to live up to the trust and faith you have shown in us. We look forward to continuing to play an active role in the mainframe of Digital India. ”