Instant messaging app WhatsApp has launched its brand campaign in India and this campaign has been named ‘It’s Between You’. Through this campaign, the company will tell people that while maintaining social distancing, people have used this app in some way to stay connected to each other. Facebook-owned company WhatsApp has used a lot of people during lockdown not only for messaging but also for video calling.

WhatsApp has roped in Bollywood director Gauri Shinde and advertising agency BBDO India for its brand campaign ‘It’s Between You‘. Through this campaign, the company will show some advertisements and these advertisements will tell how the messages, voice calls, and video calls have connected to each other. The number of active users of WhatsApp in India is more than 400 million and India is a big market for WhatsApp.

Director of Facebook India Avinash Pant told that ‘Through this campaign, we will share some true stories with people and these stories will tell how Indians keep in touch with their near people daily through WhatsApp’. He also said that ‘WhatsApp is like a lifeline for people who are away from their family and friends. In such a situation, WhatsApp is the best way to contact your loved ones.

Also, Avinash Pant also told that there will be an advertisement in WhatsApp which is related to the bourgeois woman and her caretaker. Before India, WhatsApp also ran this campaign in Brazil this year. It has also been clarified that this campaign will be run for 10 weeks across India on digital platforms along with several national and regional television channels.

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