(Kajal Singh intern journalist): Social distancing has become the biggest need in the Corona era. In such a situation, companies are adapting their business model to the changing environment. Now Samsung has decided to give digital marketing training to offline retailers.
New Delhi: South Korean smartphone maker Samsung has tied up with Facebook to train its offline shoppers in India about online business. According to the company’s statement, in this first phase of social distancing, Facebook and Samsung have trained more than 800 offline shoppers to do business online. More training seasons will be organized in the coming weeks.
Under this program, offline retailers are trained on Facebook, Messenger, Instagram, and WhatsApp to build their online presence and identity.
Customers will also benefit
Mohandeep Singh, senior vice president of mobile business at Samsung India, said, “Our partnership with Facebook is helping a large number of our retail partners grow digitally. By leveraging Facebook training, our retail partners can digitally deliver local consumers Will be able to find and hit the target. “
Singh said, “Customers will also benefit from this, as they can now shop for information and purchase products like Galaxy smartphones through the social media pages of their local retailers.” This training is helping Samsung’s offline retailers to set up their business pages and accounts on Facebook, Instagram, and WhatsApp.
Corona changed the world
With the changing environment due to Coronavirus people are spending more time on digital platforms, due to which digital platforms also have a golden opportunity. Facebook has recently launched the shop’s e-commerce service in India through its platform. With the help of this service, anyone can order online for grocery items.